Privacy policy
Last updated: 1 November 2026
Who we are
This website and Robbie McMahon's coaching service are run by Robbie McMahon, a sole trader in the United Kingdom ("we", "us"). Robbie is the data controller for the personal information described here. Enquiries are handled by his management.
Contact: contact@muse-managements.com
What we collect
- Enquiries: your name, email, company and message when you contact us about brand work, modelling, coaching or press.
- Coaching consultations: your goals, training experience, current weight and availability.
- Coaching clients: body measurements, weight, progress photos, meal and scale photos, training and nutrition logs, sleep, stress and recovery answers, and any health information you choose to share in your weekly check-in.
- Unsigned clients: your meeting notes, measurements and wardrobe sizes, any skin or health details you choose to share before grooming, your Instagram handle, and the photos and video taken on your shoot day. These are also held by AMBA Studios London, which you can contact at contact@ambastudiosldn.com.
- Payments: handled by Stripe. We see your name, email and what you bought. We never see or store your full card details.
- Calls and messages: your phone number if you use WhatsApp for coaching calls and messages.
- Website use: anonymous visit statistics, such as pages viewed and the link you arrived from. We don't use advertising cookies.
Health information
Weight, body measurements, progress photos and health answers are "special category" data under UK GDPR. We only collect them with your explicit consent, which you give when you start coaching, and only to coach you. You can withdraw consent at any time by emailing us. We'll then stop coaching and delete this data as set out below.
Why we use it, and our legal basis
- To answer enquiries and arrange work: our legitimate interest in running the business.
- To deliver coaching you've paid for: to perform our contract with you, plus your explicit consent for health data.
- To take payment and keep accounts: legal obligation and contract.
- To show client results on this site: only with your separate written consent, which you can refuse or withdraw at any time without affecting your coaching.
We never sell your information, and we never share your photos or results publicly without that written consent.
Who we share it with
Only the services we need to run coaching, each bound by data protection terms:
- Stripe (payments)
- Cloudflare (website hosting and visitor statistics)
- Formspree (enquiry form submissions)
- WhatsApp, run by Meta (calls and messages)
- Our email provider (enquiries and coaching emails)
Some of these services store data outside the UK, including in the United States. Where they do, they use approved safeguards such as the UK International Data Transfer Addendum or the UK-US data bridge.
How long we keep it
- Enquiries: up to 2 years after our last contact.
- Coaching data and photos: for the length of your coaching and 12 months after it ends, so you can return, then deleted. Ask us any time to delete it sooner.
- Payment and accounting records: 6 years, as UK tax law requires.
Your rights
You can ask to see, correct, delete or move your information, object to or restrict how we use it, and withdraw consent. Email contact@muse-managements.com and we'll reply within one month.
If you're unhappy with how we've handled your information, you can complain to the Information Commissioner's Office at ico.org.uk.
Changes
We'll update this page if anything changes, and tell current coaching clients about any important change by email.